PRIVACY NOTICE

Market Research Participant Information 

www.fortitudeinsights.co.uk 

Last updated: 30 March 2026

At Fortitude Research and Marketing, Ltd, we are committed to protecting your personal data and respecting your privacy. This notice explains how we collect and use your information when you participate in our market research surveys. 

1. Who We Are

Fortitude Research and Marketing, Ltd (“we”, “us”, “our”) is the data controller responsible for your personal data collected through this survey. If you have any questions about this notice or how your data is handled, please contact: 

 Email: john.finlay@fortitudeinsights.co.uk

Address: Fortitude Insights United Kingdom Office, 3rd floor, 45 Albemarle St, London W1S 4JL, United Kingdom Data Protection Officer (DPO):  Data Privacy Team 

2. Purpose of Data Collection

Surveys are conducted strictly for market research purposes only. 

  • Your responses will be used to understand opinions, experiences, and trends  

  • Your data will NOT be used for marketing, sales, or lead generation  

  • You will not be contacted for promotional purposes as a result of participating in this survey  

3. What Data We Collect

In the course of market research surveys, we may collect the following categories of personal data: 

  • Contact information (e.g. name, email address) solely to send the survey and manage responses 

  • Survey responses including opinions, preferences, and experiences 

  • Demographic information (e.g. age range, industry, role) where relevant to the research 

  • Technical data (e.g. device type, response timestamp) automatically recorded by our survey platform 

We aim to minimise personal data collection and, where possible, responses are anonymised or aggregated. 

4. Legal Basis for Processing

We process your personal data based on: 

  • Legitimate Interests (conducting research to improve services and understand markets), and/or  

  • Consent, where explicitly requested (e.g., for follow-up contact)  

5. How Your Data Will Be Used

Your data will: 

  • Be analysed in aggregate form for research insights  

  • Not be used to identify you personally in reports  

  • Not be sold or used for advertising or marketing purposes  

6. Data Sharing

We may share your data with: 

  • Trusted research partners or service providers who support survey delivery and analysis  

  • Clients commissioning the research, only in anonymised or aggregated form unless otherwise stated  

All third parties are required to comply with applicable data protection laws, including the UK GDPR. 

7. Data Retention

We retain your personal data only as long as necessary: 

  • Typically, survey data is retained for 12–24 months 

  • Personal identifiers (if collected) are deleted sooner or separated from survey responses  

After this period, data is securely deleted or anonymised. 

8. Your Rights

Under the UK GDPR, you have the right to: 

  • Access the personal data we hold about you  

  • Correct inaccurate or incomplete data  

  • Request deletion of your data (“right to be forgotten”)  

  • Restrict processing of your data  

  • Object to processing based on legitimate interests  

  • Withdraw consent at any time (where applicable)  

To exercise your rights, please contact us at: john.finlay@fortitudeinsights.co.uk 

9. Data Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse. 

10. International Transfers

If your data is transferred outside the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your information. 

11. Complaints

If you have concerns about how we handle your data, you can contact us directly. You also have the right to lodge a complaint with the: 

Information Commissioner’s Office (ICO) Website: https://ico.org.uk/

12. Transparency Statement

This survey and associated communications: 

  • Clearly state the purpose as market research only  

  • Provide access to this privacy notice  

  • Ensure transparency regarding how your data is used and protected  

13. Changes to This Privacy Notice

We may update this privacy notice from time to time. Any changes will be published on our website at www.fortitudeinsights.co.uk and, where appropriate, communicated to you directly. 

This notice was last reviewed and updated on 30 March 2026.